Kunzman & Associates Blog

Drive Brand Value with Manufacturer Mail-In Rebates

Automotive aftermarket manufacturer mail-in rebates serve as catalysts for driving sales and capturing market share. By offering rebates on their products, brands incentivize consumers to choose their offerings over those of competitors, thus bolstering sales volume and expanding their market presence.

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MAP Monitoring: Ensuring Fair Competition in the Marketplace

In the ever-changing landscape of retail, maintaining competitive pricing strategies while preserving brand value and profitability is a delicate balancing act. To safeguard against price erosion and maintain brand integrity, many manufacturers enforce Minimum Advertised Price (MAP) policies.

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