The Kunzman team combines countless years of expertise within the automotive aftermarket industry with a devout passion as automotive enthusiasts. Our experience allows us to guide and aid manufacturers in building, maintaining, and advancing their respective brands in the automotive aftermarket industry.
Distribution Channel Management
The proper management of a territory’s distribution network depends on a deep knowledge of the region, as well as years worth of developing and harvesting contacts and relationships. The Kunzman team has been doing so for nearly 48 years, and we can guide a vendor towards a successful distribution network.
Data Management & Customer Service
In a technologically savvy world, Kunzman & Associates excels at maintaining, storing and developing data that allows manufacturers to get their products to the customers and end-users quickly and efficiently. Our dedicated five-member customer service team (affectionately known as the “Pit Crew”) helps manage all data files, images, pricing, and databases, custom-tailored for each account within our region.
We cover our market by having boots on the ground, with manufacturers reps living in their markets, to better serve their respective jobber bases and cover those effectively for our manufacturers.
Event Coverage & Trailer Program
Michael A. Kunzman & Associates believes one of the keys to success is continually interacting with consumers who use the products we represent. On an average year, we attend over 80 car-focused events throughout our territories (another benefit of having 30 team members), including races, car shows and cruise-ins. Our grassroots effort allows us valuable face time with end users to better learn what it is they need.
Kunzman and Associates owns and maintains our own event trailers and displays, ranging from a 60-foot display, including rolling boards, trailer, and awning, to a small trailer and trunk displays (which each of our reps has a version of). This wide array of event displays allows us to support our entire territory at consumer events throughout the year. As manufacturers reps, we bring manufacturers to the consumer, wherever they may be racing, cruising or kicking tires.
Warranty Handling and Processing
We handle warranty visits and reviews, as well as processing, for key accounts who request such.
Continuous education for both our team and our accounts is critical to our success as automotive manufacturers representatives. Our team receives monthly training on the latest product offerings from our manufacturers. We also manage and facilitate training at accounts, events, and sales rooms regularly.
In a data-centric world, Michael A. Kunzman & Associates has developed in-house systems to ensure our automotive manufacturers and customers receive the best service possible. Such systems include:
- KARL: The Kunzman Advanced Resource Library is an SQL-based database, which allows us to maintain data, pricing, imaging, customer load sheet formats, and more, with the ability to output data in custom formats at the push of a button. This system allows our team to create load sheets on demand, run category and keyword queries, as well as advise on a wide array of data fields, all managed and maintained in-house at Kunzman & Associates.
- FRT: The Field Resource Tool web app, custom designed in-house, allows us to maintain a complete jobber and account database, and categorizes each account by their services, niches, vendors carried, and preferred warehouses. This tool gives our automotive manufacturers reps the ability to track their respective accounts, regardless of size or specialty, and record various metrics while in the field.
Promotions & Marketing
Through our sister company, ARC, we are able to offer full-service marketing and communications services specifically for the automotive aftermarket industry. These services include:
- Graphic design
- Website design + programming
- Marketing collateral
- Marketing strategy + planning
- Social media management
- Mail-in rebates
- Loyalty programs
For more information on automotive aftermarket promotions and marketing services, visit ARC at autorebateco.com.