Heading to SEMA or PRI? Explore five key priorities for automotive aftermarket manufacturers planning for 2027, from distribution to sales growth.

*Photo credit: SEMA

Relationships have always driven the automotive aftermarket—but today, the strongest sales relationships are supported by smart marketing. See how sales and marketing can work together to build familiarity, strengthen customer connections and create more opportunities for growth.

Trade shows are a major investment for automotive aftermarket companies. Learn how to maximize your ROI with strategic marketing before, during, and after the event—from booth preparation and lead generation to post-show follow-up.

Learn how automotive manufacturers’ representatives help aftermarket brands grow through sales support, distributor relationships, marketing coordination, and trade show representation.

Discover proven automotive aftermarket marketing strategies that help aftermarket brands increase visibility, generate leads, strengthen distributor relationships, and drive long-term growth.

Learn how to get more business as an automotive aftermarket brand through better marketing, distributor support, customer engagement, and automotive manufacturers’ representative partnerships.

Kunzman & Associates is excited to attend CCR Cruise Night in Ortonville, Michigan on June 21. Join us for an evening of classic cars, custom builds, community connections, and automotive enthusiasm during one of the area’s favorite summer cruise nights.

Kunzman & Associates is excited to attend Baker’s Bash in Milford, Michigan on July 19. Join us for a summer automotive event filled with custom builds, classic cars, trucks, community connections, and automotive enthusiasm.

Follow Kunzman & Associates on the 2026 Hot Rod Power Tour across Illinois, Missouri, and Oklahoma. Explore event stops, automotive trends, and aftermarket insights from this iconic multi-day road trip.

Join Kunzman & Associates at the Wilson Barn Car Show in Livonia, MI on June 14. Discover classic cars, connect with local enthusiasts, and explore automotive aftermarket insights in a community-driven setting.

Join Kunzman & Associates at the Silver Lake Jeep Invasion in Mears, May 28–30. Discover off-road trends, connect with industry experts, and experience the excitement of Silver Lake Sand Dunes.

It is with heavy hearts that we share the passing of our friend and longtime colleague, Tom VanBuren.

For more than five decades, Tom was a cornerstone of Kunzman & Associates, beginning his journey with the company in 1975. Throughout his career, he helped shape not only our organization, but the relationships and reputation that define us today. Known for his professionalism, integrity, and steady presence, Tom set the standard for what it means to be a trusted partner in the automotive aftermarket.

As vehicles come out of storage for summer, demand rises for oil, lubricants, car care products, car covers, and performance upgrades. Learn how the automotive aftermarket prepares for peak season.

Kunzman & Associates will attend the Moore Expo April 17–18 in Springfield, Missouri. Connect with our team and explore the latest innovations in the off-road and overlanding automotive aftermarket.

Kunzman & Associates will attend the Tri-State Big Money Show on April 25 in Fort Worth, Texas. Meet our team and learn how we support automotive aftermarket manufacturers, distributors, and retailers.

Serving Connecticut, Delaware, Massachusetts, Maryland, Maine, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, and Vermont, Howard brings 27 years of automotive aftermarket experience to the Northeast territory.

Kunzman & Associates will attend the Goodguys Del Mar Nationals April 10–12 in Del Mar, CA. Connect with our team and learn how we support automotive aftermarket manufacturers, distributors, and retailers.

Bob Harrell has been part of the Kunzman & Associates team since 1999, bringing decades of automotive industry experience and a relationship-focused sales approach. With a background at Ford Motor Company, Bob specializes in connecting customers with the right products through hands-on, consultative support and a passion for vehicle personalization and performance.

Keystone Automotive Operations has announced the 2026 BIG Show, returning March 13–14 to the Gaylord Texan in Grapevine, Texas. The event brings the automotive aftermarket together for two days of connection, innovation, and industry-leading partnerships.

Todd Kleeman is a Manufacturers Representative with experience across automotive sales, service, performance, and truck accessories. A lifelong enthusiast, he brings practical, real-world insight to both classic and modern builds.