As a manufacturers rep agency, we offer a variety of services that expand brand reach, promote products, maintain up-to-date data, event coverage and consistent promotion of our customers to distributors, jobbers and retailers. Services we can provide to automotive aftermarket brands includes:

manufacturers rep agency

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Brand Management

The Kunzman & Associates team combines countless years of expertise within the automotive aftermarket industry with a devout passion as automotive enthusiasts. Our experience allows us to guide and aid manufacturers in building, maintaining, and advancing their respective brands in the automotive aftermarket industry.

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Distribution Channel Management

The proper management of a territory’s distribution network depends on a deep knowledge of the region, as well as years worth of developing and harvesting contacts and relationships. The Kunzman team has been doing so for over 50 years, and we can guide a vendor towards a successful distribution network.

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Data Management & Customer Service

Kunzman & Associates excels at maintaining, storing and developing data that allows manufacturers to get their products to the customers and end-users quickly and efficiently. Our dedicated five-member customer service team (known as the “Pit Crew”) helps manage all data files, images, pricing, and databases, custom-tailored for each account within our region.

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Field Work

We cover our market by having boots on the ground, with manufacturers reps living in their markets, to better serve their respective jobber bases and cover those effectively for our manufacturers.

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Event Coverage & Trailer Program

One of the keys to success is continually interacting with consumers who use the products we represent. On an average year, we attend over 80 car-focused events throughout our territories, including races, car shows and cruise-ins. Our grassroots efforts allow us valuable face time with end users to better learn what it is they need.

on-the-ground coverage

Each Kunzman & Associates rep acts as the face of the brands they represent, directly interfacing with distributors, retailers, and potential customers. We are as well-versed in your brand, its history, and products as you are and communicate these messages passionately and enthusiastically. We consistently build and nurture key relationships on your behalf, ensuring your brand and products are at the forefront of important conversations.

As our team is ultimately sales-focused, having a rep on site at events helps maximize return on investment - ensuring every interaction is productive and contributes to potential sales or partnerships. We are also often the first point of contact for market feedback. We gather insights from customers and competitors and identify important industry trends that can inform future product development and marketing strategies.

Additionally, we own and maintain our own event trailers and displays, including a 60-foot display with rolling boards, trailer, and awning, and a small trailer and trunk displays (which each of our reps has a version of). This wide array of event displays allows us to support our entire territory at consumer events throughout the year. As manufacturers reps, we bring manufacturers to the consumer, wherever they may be racing, cruising or kicking tires.

Warranty Handling and Processing

Our team handles warranty visits and reviews, as well as processing, for key accounts who request such.

Training

Continuous education for both our team and our accounts is critical to our success as automotive manufacturers representatives. Our team receives monthly training on the latest product offerings from our manufacturers. We also manage and facilitate training at accounts, events, and sales rooms regularly.

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Kunzman & Associates has developed in-house systems to ensure our automotive manufacturers and customers receive the best service possible. These systems include:

FRT: The Field Resource Tool web app, custom designed in-house, allows us to maintain a complete jobber and account database, and categorizes each account by their services, niches, vendors carried, and preferred warehouses. This tool gives our automotive manufacturers reps the ability to track their respective accounts, regardless of size or specialty, and record various metrics while in the field.

KARL: The Kunzman Advanced Resource Library is an SQL-based database, which allows us to maintain data, pricing, imaging, customer load sheet formats, and more, with the ability to output data in custom formats at the push of a button. This system allows our team to create load sheets on demand, run category and keyword queries, as well as advise on a wide array of data fields, all managed and maintained in-house at Kunzman & Associates.