MAP Enforcement
ChannelRecon is a sister company of Kunzman & Associates, that provides a full suite of services to ensure your Minimum Advertised Price (MAP) is not only monitored – but enforced – across all SKUS, on every digital platform 24 hours a day, 7 days a week. MAP enforcement is critical to protect your brand’s integrity and seller’s margins, particularly in competitive online marketplaces.
ChannelRecon services include
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Dealer Locator Management
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Authorized Dealer Programs
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Secret shopping
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Automated or Manual MAP Enforcement
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MAP Program Development
What is a MAP Program?
A MAP (Minimum Advertised Price) program is a pricing policy implemented by manufacturers to maintain price integrity and protect their brand image. It sets a minimum price at which retailers can advertise their products for sale. Retailers can still sell the products at any price they choose, but they cannot advertise them below the specified MAP. ChanneRecon partners with clients to develop a custom MAP program that works for their brand, customers, and products. Pricing starts as low as $350/month and is a worthwhile investment for any automotive aftermarket brand.
For more information, visit ChanneRecon’s website.
