Meet Bob Harrell

Kunzman & Associates COO

Bob Harrell has been part of the Kunzman team since 1999, bringing decades of experience and a true passion for relationship-driven sales. Prior to joining Kunzman, Bob spent the first 12 years of his professional career at Ford Motor Company, building a strong foundation in the automotive industry.

What Bob loves most about his role is old-fashioned sales—getting out in front of customers, introducing great products, earning their confidence, and then supporting them with the sales and marketing tools they need to succeed. It’s that hands-on, consultative approach that continues to motivate him every day.

Looking ahead to 2026, Bob is most excited about the enduring trend of personalization in the automotive world. Whether it’s restyling or performance, he enjoys connecting with enthusiasts at shows and events to talk through the ways they want to make their vehicles uniquely their own.

Outside of work, Bob’s current project is a 1968 Fairlane GT—currently in pieces, but with ambitious plans to bring it back to life in the coming year. He’s a fan of classic Upper Peninsula pasties, enjoys ’80s and ’90s metal and hard rock, and spends time attending concerts and playing guitar with his oldest son—though he’ll be the first to admit his son is much easier on the ears.